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Planning - Storyboard of interviews and opening sequence

This is our original idea for our opening sequence, however we were unable to use this idea as it was too hightech and we would need an animation package to create the effect of bubbles popping.

Storyboard for our opening sequence.


Storyboard for our interviews

Planning - 3.

Interview for 3 shop assistants
1. Are heels a popular sale in your shop?
2. How many pairs of heels do you sell a day on average?
3. When there is a sale in your shop, do women flee to the heels section?
4. What is the highest pair of heels you sell?
5. How expensive are the heels you sell? What is the price range of the heels you sell?
6. Do you wear heels that are sold in your shop?
7. How does working with heels make you feel?
8. Are heels an important part of your sales?
9. When is the busiest time women tend to buy heels in your shop?
10. What does your day include working with heels?
11. How often do you wear heels?
12. Do you have different sections in your shop for different occasions? For example Work heels, shoe boots etc.
13. How do you advertise your heels?
14. On average, how old are the women who buy heels in your shop?
15. Do you think women of older generations are outdated when wearing heels? Do you think its stereotyped that younger generations should only wear heels?
16. How do you think women feel when buying heels from your shop?
17. Why do you think they choose to buy your brand of heels?


Drag Queen Interview
1. How would you define your job?
2. How often do you work?
3. Do you always wear heels when you work?
4. What do heels mean to you?
5. Do you find it hard to walk in your heels around your work?
6. How do you feel when you’re wearing a pair of heels?
7. How many pairs of heels do you own?
8. Do you drive to work in your heels?
9. Do you get tired being on your feet all day in heels?
10. Have you ever had any foot problems due to wearing heels so much?
11. What got you into wearing drag?
12. Are heels just a part of your work uniform or do you wear them all the time?
13. Where is your favourite place to buy heels?
14. What are the highest pair of heels you wear in work?


Interview with Pediatrist
1. What kind of issues do you most often come across with feet?
2. Do women often come to you with problems with their feet due to heels?
3. Are any of these due to heels?
4. Can heels affect your posture?
5. What are the most common problems with feet due to heels?
6. What happens to the foot when wearing a heel?
7. Whats the most dangerous case youve come across because of heels?

Running Order

I am aware that this is very blurry, please click on the image so it will become enlarged and visable.

Secondry Research

Secondary research

http://www.youtube.com/watch?v=cei1TFaSihwbe.com/watch?v=cei1TFaSihw

Broken heels-Alexandra Burke

http://www.youtube.com/watch?v=q47M0wONJi4

Song about heels

http://www.youtube.com/watch?v=WGS16028eg8&feature=relatedtch?v=WGS16028eg8&feature=related

Victoria Beckham high heels

http://www.youtube.com/watch?v=zJ6VT7ciR1o&feature=related

Wizard of Oz-There’s no place like home

http://www.youtube.com/watch?v=8rFsfb-GXfo&feature=relatedfb-GXfo&feature=related

J-LO music video in heels

http://www.youtube.com/watch?v=AfWicNl9zfg

Sex and the city-song and pictures

Primary research

-Questionnaire

-Interviewees such as;

• UK customers can call our local-rate number: 0845 307 2484
• ROI customers can call: 01-899-0141 (local-rate) or 1-800-411-084 (free phone from ROI landlines only)
• International customers please call: 0044 1506 468733
If your query is for any department other than Customer Services at Schuh, please call 01506 460 250
Our team are here to help throughout the week:
• Monday - Thursday: 8.30am - 8:30pm
• Friday: 8.30am - 6.30pm
• Saturday: 10.30am - 5pm
• Sunday: 11am - 5pm

Please note that deliveries take 2 to 7 working days
Email: sales@office.co.uk
Call: 08450 580 777
8:30AM till 5:30PM Mon-Fri



OFFICE MAIL ORDER DEPARTMENT
Loading Bays 1-8
Moorfield Industrial Estate
Gatehead Road
Kilmarnock
KA2 0BA


Email: customerservice@office.co.uk
9-10 Great Sutton Street
London
EC1V 0BX


-Market shoe shops

Research For Documentary - History Of The Heel

The History of the Heel

A Look at the Development of Shoes in Fashion


Whether seen as the bane of their lives or as an adored necessity most women will have a pair of heels in their wardrobes. A look at the styles and history of heels.

Some of the earliest pictures of shoes were seen on ancient Egyptian tombs dating back to around 4,000 BC. These were pieces of leather laced onto the feet or sandals made of woven rushes. It is thought that Egyptian butchers would wear a heeled shoe to keep their feet away from the gore involved in their job.

In 200 BC the heel made its way into the world of fashion among Roman actors with the arrival of wood and cork platform soles called kothorni. In the 1600s the heel once again became a practical item as they were added to men's shoes to help keep their feet in stirrups when riding.
1533 saw the first women's heel designed to lengthen the legs. They were most notably worn by Catherine d'Medici for her wedding, at age 14, to make her appear two inches taller. Also around this time Mary Tudor began to wear high heels. Again in the 16th century, a busy time for the development of heels, the kothorni made a reappearance but this time as 24-inch pedestals called chopines, which were popular across Europe.

Later, and named after their inspiration, Louis XIV, the “Louis” heel became popular with both men and women. Some of the shoes owned by Louis XIV had five-inch heels resplendent with miniature battle scenes. In 1793 Marie Antoinette, so fond of her fashion and shoes she is said to have spent the fortunes of France on them, went to her execution wearing two-inch heels. (For the Sophia Coppola film Marie Antoinette, Manolo Blahnik designed over 100 pairs of shoes.)
From the 1850s to the 1950s the heel stayed around and below two inches, but the '50s saw the arrival of screen sirens such Marilyn Monroe and the shoe that encouraged her seductive wiggle, which was the stiletto. The stiletto was invented in Italy and shares its name with a short dagger like knife. Also in fashion was the kitten heel, which looked much like a miniature stiletto. While the stiletto was the Marilyn of the shoe world, the kitten heel was the Audrey Hepburn.
The 70s saw a dramatic about-turn in heel style. The slim stiletto was shunned for the chunky platform sole. This was the new Flower-Power breed of the kothorni and chopine shoes of earlier centuries, and was worn by both men and women.

Heels of the 21st Century In the 21st century all heels have their place in women's wardrobes (even high-heeled tennis shoes and flip flops), but there are some particularly beautiful though entirely impractical heels that are found in very few.

In 2006 Manolo Blahnik, to some considered an artist as much as he is a shoe designer, designed a heelless shoe balanced on an S-spring. Ballet-heeled boots and shoes are not as comfortable as they sound. They are a style of heel most often seen in the context of fetish or burlesque and have a vertiginous heel which forces the foot to stay in the position it would be in if dancing ballet en pointe. They are definitely liked more for their beauty than their practicality.

Statement shoes for spring are sky high and include cut-outs, bright colours, feathers, fringes and ruffles. Embellishments are bolder, heels are higher and platforms are chunkier. This season, die-hard fashionistas are in danger of doing serious damage to their ankles, all in the name of fashion.


http://www.suite101.com/content/womens-shoe-trends-for-springsummer-2009-a95209


http://www.suite101.com/content/the-history-of-the-heel-a45992



The research talks about;

• How most women own a pair of heels.

• Time through history including the Egyptians and the Romans and how they wore a form of heels, therefore how we got our heels today.

• What heels were used for back then e.g. for practicality and to lengthen the legs. Also how the size and amount of inch on the heel has grown.

• How the have been brought into modern day, and what is the latest fashion. Also how they are now for beauty rather than practicality.

Research For Documentary - History Of "Office" Heels

History of 'Office' heels

Office first opened back in 1981 as 'Office London' with a concession in the shopping mecca Hyper Hyper, but its roots go back to the 60's selling hand-crafted belts, luggage and footwear.

The unit in Hyper Hyper proved to be extremely successful, prompting further expansion into the West End. The first stand-alone Office store opened on Kings Road in 1984, followed by sites in Charing Cross Road and High Street Kensington.

Office continued to grow throughout the Eighties, encompassing every major shopping area in London including Covent Garden, Camden and Portobello Road. By 1995 the chain had acquired stores on prestigious South Molton Street and Neal Street, Covent Garden.

February 1996 saw the launch of Offspring situated in London's Covent Garden. It was a pioneering new concept encouraged by the sports footwear industry, devoted to revolutionising the world of fashion sports retailing and underpinned by the existing creative and commercial success that had kept Office at the fore-front of the fashion footwear market over the last ten years. A further two stand alone Offspring stores soon followed in Camden and Brighton. Riding on the success of such an innovative brand, 2006 saw Offspring open concessions within the prestigious department store Selfridges London and Manchester.

In 2000, Poste was launched, an up market men's boutique offering a selection of designer men's shoes in an environment synonymous of a typical gentleman's club. Since then concessions have been launched in Harvey Nichols stores nationwide.

By July 2001, Poste Mistress the sister store arrived and soon became the essential ladies footwear boutique in Covent Garden. Both stores boast a celebrity clientele that reads like an A -Z of who's who in the showbiz world. Paris Hilton, David and Victoria Beckham, Helena Christiansen, Keira Knightly and Kelly Brooke to name a few.

In 2003, the private company was purchased by Tom Hunter of the West Coast Capital Group and with his backing the company's store ratio has doubled with further expansion planned for 2006.

In 2004, Office moved over-seas opening their first stand alone store in Dublin. Since then four further branches have opened in Dublin and Belfast.

OFFICE currently retails from 74 stand-alone sites including; 4 in Eire, 3 Offspring and a Poste & Poste Mistress boutique. Our concessions include; 23 House of Fraser, 7 Topshop (including NYC), 7 Harvey Nichols and 5 Selfriges (4 Offsprings and 1 x Ladies). In addition to our stores we have a thriving mail order and world-wide website business - OFFICE remains a firm favourite with the fashion-pack.

Ever since its' inception, Office has gained a reputation for originality in its approach to shoe retailing. Uninhibited by the creative constraints imposed by the larger multiples, Office has always managed to effectively marry originality to commerciality in both product and store design.

Both the men's and women's ranges encompass the whole style spectrum, from designer to sports. Own label designs offer affordable yet directional fashion, reflecting the massive legacy of a company founded on London style