Documentary

Main Product




Radio Trailer - Ancillary Product




Print Advert - Ancillary Product

Evaluation

1. In what ways does your product use/develop/challenge forms and conventions of the real media products?






Use Of Mise En Scene

Use of Voiceovers

After carefully listening, watching and making appropriate notes on real media products (radio advertisements and documentaries), we produced a script for both our documentary and our radio advert. Our voiceover opened our radio advert by asking a rhetorical question to attract the target audience, this question is then answered and followed by a clip taken from our documentary. A “voice of god” style voiceover is used in our documentary to address the viewer. No codes and conventions are challenged or developed in any way.


Use of Archive Material




Our Archive Material is taken from the extremely popular film Sex and The City as the main characters in the film are constantly pictured wearing high heeled shoes, and also because within the film there are various clips of models walking in heels on runways. Archive material is important as it is normally used as a cutaway. Using achieve material allows the documentary to appear more valid and reliable as it uses pre-existing material. We got our Archive Material from the DVD Sex and The City and converted it in school with the help of a Media Technician.



The Use of Music




A code and convention of documentaries and radio ads if the use of a music bed. Using a catchy music bed in relevant places is vital when trying to attract your target audience. We cut down parts of songs that fit in well with our documentary and radio advert. This is typical of a real media product as relevant music is always used.


The Use of Graphics

Here is an example of the graphic we used throughout our documentary. We chose pink because it's a girly colour and communicates well with our target audience.

This graphic is taken from a real channel 4 documentary.


The Use of Cutaways

Our Annotated Print Advert

However, we then decided to change the background of our print advert and have a grain overlay to emphasise the heels, signifying what the documentary is about. Our finished and final print advert is pictured below.

2. How effective is the combination of your main product and ancillary texts?

Our Voiceover Script for our Documentary


Our Voiceover Script for our Radio Advert






Linking our Products...





More about linking our products...





As well as linking our production through the use of colour and voice over, we used the same slogan, "Fashion Icon?" throughout our production to signify that the documentary is asking the question of whether heels are diva or disaster.

Audience Appeal

• Radio Trailer - We have decided that it would be suitable for the Radio Trailer to be played on Real Radio, Smooth and Heart FM as they would help attract a wide range of audience as they are very popular radio stations.
• Print Advert - Similarly, we have decided to place our print advert in the Daily Mail, Daily Mirror as again, it will attract a wide range of audience, plus they are three very popular newspapers.

3. What have you learned from your audience feedback?

Collecting Audience Feedback





After receiving the following results from our peers we sat down together and made changes appropriately. In our questionnaire we asked our peers to rate between 1 and 5 (5 being excellent and 1 being poor).

After receiving our audience feedback it was clear that our peers found our production entertaining. The lowest mark we received for any question was 3, which is average, but overall the majority of people answered "4" and "5" for each of our questions. Our peers seemed to enjoy our radio advert and print advert the most, with our documentary being our weakest subject due to sound levels in some interviews, therefore if we had the chance to start the filming process again, we would complete several sound checks before the interview to ensure the sound quality was high.

Other Feedback...

• My audience feedback has definitely made me aware of how important it is to ensure sound levels, steady camera movement and camera angles are perfect
  .
  
  I also uploaded my production to the social networking site - Facebook to enable myself to get feedback from a wider range of audience.
  

Comments given about the radio trailer are as follows:

• "The first person is quite quiet, but a good use of clips from the documentary and the voiceover is well suited for the topic, might just watch this documentary now"

• "I like the clips from the documentary, the music bed is abit loud but the voiceover suits the documentary"

• "The first clip is abit nosiy in the background, but that cant be helped. the narration is great and really suits the topic :) 'diva or disaster' i love this it relates to the target audience well."

• "i like the idea all together, the voiceover is clear and precise and hits its ideal target range, the use of different parts of the documentary allow the audience to eventually become familiar upon watching the actual thing so they have already been grabbed in by the advert and are there to stay and watch! i like the use of Miss Whiltshires interview again because of her laugh as it adds an informal tone to audience which will then make them feel more willing to eventually watch the documentary! Well done Girlies :) - hope this helps!"

• "The clips from the documentary fit really well with the trailer and the vocieover fits the target audience and its really clear :) ... but the music bed is a little bit too loud."

Comments given about the documentary are as follows:

• "Good archive footage and music at the start
  really like the opening titles
  the transitions on the graphics are really good and go with the topic.
  really good!"

• "Good opening title, and like the sex and the city archive footage. the music used really suits the topic and the cutaways used suit the topic :) reallyy good guys :D"

• "I like the opening title and the montage of sex and the city is really suitable to what is being said on the voiceover :) "

• "the opening title is really good, and i love the cutaway from sex and the city :) the vox pops are great. the graphics go really well and the transitions are good too, the interview in dune is good really intersting :) miss wiltshires is amaaaazing and would definately make me want to tune in! its great guys i love it"

Feedback conclusions...

Another piece of audience feedback we received was the decision of which image we would use in our final Print Advert. The image below was our final and strongest idea, the image on the left was aiming to signify diva, and the image on the right was aiming to signify disaster. However, after asking our peers their ideas it was clear that although our idea was original, it was not 100% clear, and so instead we decided to just use the one image.

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Technologies Used in the Filming Process...





More about the filming process...
Originally, we had filmed our voxpops in Liverpool One, and as our group contained 3 members, we each took turns of standing in the voxpop and asking the interviewee a question. When looking back at our filming, we decided that having 3 different interviews may confuse the audience, and so decided to refilm our voxpops without the three of us in shot.

Premiere Pro




Although I had used Premiere Pro before, I had never used it in this much detail and found it a little challenging to get used to the amount of tools there was on offer to use. We found the audio grain tool highly useful when editing our documentary, particularly on Graham Carter's interview as the sound quality was poor and very grainy. We found it interesting to put fades on some of our clips, particularly at the end of interviews, and we did this using video effects. We had a slight problem throughout the editing period as our sound files merged into one, and therefore without the razor tool, we would have been unable to edit our documentary further and reach the finished piece.

Adobe Photoshop





Windows Movie Maker



I used this package to present my evaluation in an interesting and eye catching way. Movie Maker allowed me to make short videos containing voice clips, screengrabs and video clips from my product, and explain my designs in a voice over.

Ice Radio Recording Suite
Another piece of technology I was lucky enough to use during the construction of my product was the Ice Radio Recording Suite. This piece of technology allowed me to record our voice overs, and control the sound levels so they were appropriate for our product.

Our production during the editing process

The above 3 images show our documentary and radio advert during the editing process. The software we are using is called Premiere Pro.

This is our print advert during the editing process. We used the colour pink to signify that the documentary has a girly theme.

This is our finished design. We decided to use a grainy background to make the heels stand out more emphasising the topic of the documentary.

Photos of Filming

Here we are filming Voxpops in John Lewis, Liverpool. We located ourselves outside heels shops.

Preparing to film a voxpop and getting consent from the lady who agreed to be filmed.

Filming voxpops to go in our opening sequence.

A voxpop midflow to indicate we recorded them ourselves.

Filming voxpops.

Finding a suitable mise-en-scene for our voxpops.

Preparing to film a voxpop. We chose to film a male so we could include a males opinion.

Filming a voxpop.

Filming a voxpop.

Filming a voxpop.

Filming a voxpop.

Recording footage which can we used as cutaways in a heels shop in Liverpool city centre.

Filming suitable cutaways for our documentary.

Filming suitable cutaways.

Preparing an interview.

This photograph was taken mid-interview in Graham Carter's surgery.