- Trailer and print advert need to be from the same campaign - same theme, same slogan etc.
- Colour block - bottom left hand corner of channel 4 logo.
- Bold central image.
- Title is printed.
- Positioning statement -> Fashion Icon?
- One strong key image.
- Words kept to a minimum.
- Slogan.
- Channel logo.
- Scheduling.
Monday 8 November 2010
Codes and Conventions of Newspaper Advertisements
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