4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Technologies Used in the Filming Process...





More about the filming process...
Originally, we had filmed our voxpops in Liverpool One, and as our group contained 3 members, we each took turns of standing in the voxpop and asking the interviewee a question. When looking back at our filming, we decided that having 3 different interviews may confuse the audience, and so decided to refilm our voxpops without the three of us in shot.

Premiere Pro




Although I had used Premiere Pro before, I had never used it in this much detail and found it a little challenging to get used to the amount of tools there was on offer to use. We found the audio grain tool highly useful when editing our documentary, particularly on Graham Carter's interview as the sound quality was poor and very grainy. We found it interesting to put fades on some of our clips, particularly at the end of interviews, and we did this using video effects. We had a slight problem throughout the editing period as our sound files merged into one, and therefore without the razor tool, we would have been unable to edit our documentary further and reach the finished piece.

Adobe Photoshop





Windows Movie Maker



I used this package to present my evaluation in an interesting and eye catching way. Movie Maker allowed me to make short videos containing voice clips, screengrabs and video clips from my product, and explain my designs in a voice over.

Ice Radio Recording Suite
Another piece of technology I was lucky enough to use during the construction of my product was the Ice Radio Recording Suite. This piece of technology allowed me to record our voice overs, and control the sound levels so they were appropriate for our product.

Our production during the editing process

The above 3 images show our documentary and radio advert during the editing process. The software we are using is called Premiere Pro.

This is our print advert during the editing process. We used the colour pink to signify that the documentary has a girly theme.

This is our finished design. We decided to use a grainy background to make the heels stand out more emphasising the topic of the documentary.

Photos of Filming

Here we are filming Voxpops in John Lewis, Liverpool. We located ourselves outside heels shops.

Preparing to film a voxpop and getting consent from the lady who agreed to be filmed.

Filming voxpops to go in our opening sequence.

A voxpop midflow to indicate we recorded them ourselves.

Filming voxpops.

Finding a suitable mise-en-scene for our voxpops.

Preparing to film a voxpop. We chose to film a male so we could include a males opinion.

Filming a voxpop.

Filming a voxpop.

Filming a voxpop.

Filming a voxpop.

Recording footage which can we used as cutaways in a heels shop in Liverpool city centre.

Filming suitable cutaways for our documentary.

Filming suitable cutaways.

Preparing an interview.

This photograph was taken mid-interview in Graham Carter's surgery.

Audience Feedback

We gave our audience this questionnaire and asked them to share their views on our product.

1. On a scale of 1-5 how would you rate this documentary? (1 being poor, 5 being excellent)
1
2
3
4
5


2. On a scale of 1 to five how informative was the documentary?
1
2
3
4
5

On a scale of 1-5 how entertaining was the documentary?
1
2
3
4
5

3. On a scale of 1-5 how good was the technical quality of;
a. The sound
1
2
3
4
5


b. The editing
1
2
3
4
5


c. The music
1
2
3
4
5


d. The continuity
1
2
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4
5


e. The framing of the interviews
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5


f. The camera work
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5


4. What were your thoughts on the title of the documentary?
_____________________________________________________________________________________________________________________________________________________________________________________

5. Is the print advert eye catching?
Yes
No

a. What was eye catching?
The picture
The title
The colours
Everything
Nothing


6. Did the chosen images, on the print advert, convey the idea of the documentary?
Yes
No

7. If you saw the print advert, would it make you want to watch the documentary?
Yes
No

8. Did the documentary follow the conventions of a professional documentary?
Yes
No

9. Did the radio advert attract your attention, and make you want to watch the documentary?
Yes
No

a. What attracted you?
The voiceover
The sound
The music
The documentary clips
Everything
Nothing

10. If you heard the radio advert would it make you want to watch the documentary?
Yes
No

11. Is this a documentary you would watch?
Yes
No

Draft Newspaper Advertisement

This is our final idea, and will be the general idea of our print advertisement.

This idea did not work as it was too confusing for the audience.

Again, this idea did not work as it was too confusing for the audience.

This idea was a little ambitious as it would have been merely impossible to record perfectly.

This idea was too confusing to use.

Codes and Conventions of Newspaper Advertisements

• Trailer and print advert need to be from the same campaign - same theme, same slogan etc.
• Colour block - bottom left hand corner of channel 4 logo.
• Bold central image.
• Title is printed.
• Positioning statement -> Fashion Icon?
• One strong key image.
• Words kept to a minimum.
• Slogan.
• Channel logo.
• Scheduling.

Scripting Radio Trailer

This is our Radio voice over script. We have decided that the radio stations our trailer will be broadcasted on are; Heart, Smooth and Real Radio as they have a large and wide target audience.

Codes and Conventions of Radio Trailers

• Ended with a different voice explaining when and where it will be shown.
• Sound effects are used.
• Uses a voiceover that we assume is from the documentary.
• Takes extracts from the documentary.
• Music bed that relates to the topic.
• Make sure the beginning is clear.

Edit Decision List

Logging

>

Planning - Storyboard of interviews and opening sequence

This is our original idea for our opening sequence, however we were unable to use this idea as it was too hightech and we would need an animation package to create the effect of bubbles popping.

Storyboard for our opening sequence.


Storyboard for our interviews

Planning - 3.

Interview for 3 shop assistants
1. Are heels a popular sale in your shop?
2. How many pairs of heels do you sell a day on average?
3. When there is a sale in your shop, do women flee to the heels section?
4. What is the highest pair of heels you sell?
5. How expensive are the heels you sell? What is the price range of the heels you sell?
6. Do you wear heels that are sold in your shop?
7. How does working with heels make you feel?
8. Are heels an important part of your sales?
9. When is the busiest time women tend to buy heels in your shop?
10. What does your day include working with heels?
11. How often do you wear heels?
12. Do you have different sections in your shop for different occasions? For example Work heels, shoe boots etc.
13. How do you advertise your heels?
14. On average, how old are the women who buy heels in your shop?
15. Do you think women of older generations are outdated when wearing heels? Do you think its stereotyped that younger generations should only wear heels?
16. How do you think women feel when buying heels from your shop?
17. Why do you think they choose to buy your brand of heels?


Drag Queen Interview
1. How would you define your job?
2. How often do you work?
3. Do you always wear heels when you work?
4. What do heels mean to you?
5. Do you find it hard to walk in your heels around your work?
6. How do you feel when you’re wearing a pair of heels?
7. How many pairs of heels do you own?
8. Do you drive to work in your heels?
9. Do you get tired being on your feet all day in heels?
10. Have you ever had any foot problems due to wearing heels so much?
11. What got you into wearing drag?
12. Are heels just a part of your work uniform or do you wear them all the time?
13. Where is your favourite place to buy heels?
14. What are the highest pair of heels you wear in work?


Interview with Pediatrist
1. What kind of issues do you most often come across with feet?
2. Do women often come to you with problems with their feet due to heels?
3. Are any of these due to heels?
4. Can heels affect your posture?
5. What are the most common problems with feet due to heels?
6. What happens to the foot when wearing a heel?
7. Whats the most dangerous case youve come across because of heels?

Running Order

I am aware that this is very blurry, please click on the image so it will become enlarged and visable.

Secondry Research

Secondary research

http://www.youtube.com/watch?v=cei1TFaSihwbe.com/watch?v=cei1TFaSihw

Broken heels-Alexandra Burke

http://www.youtube.com/watch?v=q47M0wONJi4

Song about heels

http://www.youtube.com/watch?v=WGS16028eg8&feature=relatedtch?v=WGS16028eg8&feature=related

Victoria Beckham high heels

http://www.youtube.com/watch?v=zJ6VT7ciR1o&feature=related

Wizard of Oz-There’s no place like home

http://www.youtube.com/watch?v=8rFsfb-GXfo&feature=relatedfb-GXfo&feature=related

J-LO music video in heels

http://www.youtube.com/watch?v=AfWicNl9zfg

Sex and the city-song and pictures

Primary research

-Questionnaire

-Interviewees such as;

• UK customers can call our local-rate number: 0845 307 2484
• ROI customers can call: 01-899-0141 (local-rate) or 1-800-411-084 (free phone from ROI landlines only)
• International customers please call: 0044 1506 468733
If your query is for any department other than Customer Services at Schuh, please call 01506 460 250
Our team are here to help throughout the week:
• Monday - Thursday: 8.30am - 8:30pm
• Friday: 8.30am - 6.30pm
• Saturday: 10.30am - 5pm
• Sunday: 11am - 5pm

Please note that deliveries take 2 to 7 working days
Email: sales@office.co.uk
Call: 08450 580 777
8:30AM till 5:30PM Mon-Fri



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Email: customerservice@office.co.uk
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EC1V 0BX


-Market shoe shops

Research For Documentary - History Of The Heel

The History of the Heel

A Look at the Development of Shoes in Fashion


Whether seen as the bane of their lives or as an adored necessity most women will have a pair of heels in their wardrobes. A look at the styles and history of heels.

Some of the earliest pictures of shoes were seen on ancient Egyptian tombs dating back to around 4,000 BC. These were pieces of leather laced onto the feet or sandals made of woven rushes. It is thought that Egyptian butchers would wear a heeled shoe to keep their feet away from the gore involved in their job.

In 200 BC the heel made its way into the world of fashion among Roman actors with the arrival of wood and cork platform soles called kothorni. In the 1600s the heel once again became a practical item as they were added to men's shoes to help keep their feet in stirrups when riding.
1533 saw the first women's heel designed to lengthen the legs. They were most notably worn by Catherine d'Medici for her wedding, at age 14, to make her appear two inches taller. Also around this time Mary Tudor began to wear high heels. Again in the 16th century, a busy time for the development of heels, the kothorni made a reappearance but this time as 24-inch pedestals called chopines, which were popular across Europe.

Later, and named after their inspiration, Louis XIV, the “Louis” heel became popular with both men and women. Some of the shoes owned by Louis XIV had five-inch heels resplendent with miniature battle scenes. In 1793 Marie Antoinette, so fond of her fashion and shoes she is said to have spent the fortunes of France on them, went to her execution wearing two-inch heels. (For the Sophia Coppola film Marie Antoinette, Manolo Blahnik designed over 100 pairs of shoes.)
From the 1850s to the 1950s the heel stayed around and below two inches, but the '50s saw the arrival of screen sirens such Marilyn Monroe and the shoe that encouraged her seductive wiggle, which was the stiletto. The stiletto was invented in Italy and shares its name with a short dagger like knife. Also in fashion was the kitten heel, which looked much like a miniature stiletto. While the stiletto was the Marilyn of the shoe world, the kitten heel was the Audrey Hepburn.
The 70s saw a dramatic about-turn in heel style. The slim stiletto was shunned for the chunky platform sole. This was the new Flower-Power breed of the kothorni and chopine shoes of earlier centuries, and was worn by both men and women.

Heels of the 21st Century In the 21st century all heels have their place in women's wardrobes (even high-heeled tennis shoes and flip flops), but there are some particularly beautiful though entirely impractical heels that are found in very few.

In 2006 Manolo Blahnik, to some considered an artist as much as he is a shoe designer, designed a heelless shoe balanced on an S-spring. Ballet-heeled boots and shoes are not as comfortable as they sound. They are a style of heel most often seen in the context of fetish or burlesque and have a vertiginous heel which forces the foot to stay in the position it would be in if dancing ballet en pointe. They are definitely liked more for their beauty than their practicality.

Statement shoes for spring are sky high and include cut-outs, bright colours, feathers, fringes and ruffles. Embellishments are bolder, heels are higher and platforms are chunkier. This season, die-hard fashionistas are in danger of doing serious damage to their ankles, all in the name of fashion.


http://www.suite101.com/content/womens-shoe-trends-for-springsummer-2009-a95209


http://www.suite101.com/content/the-history-of-the-heel-a45992



The research talks about;

• How most women own a pair of heels.

• Time through history including the Egyptians and the Romans and how they wore a form of heels, therefore how we got our heels today.

• What heels were used for back then e.g. for practicality and to lengthen the legs. Also how the size and amount of inch on the heel has grown.

• How the have been brought into modern day, and what is the latest fashion. Also how they are now for beauty rather than practicality.

Research For Documentary - History Of "Office" Heels

History of 'Office' heels

Office first opened back in 1981 as 'Office London' with a concession in the shopping mecca Hyper Hyper, but its roots go back to the 60's selling hand-crafted belts, luggage and footwear.

The unit in Hyper Hyper proved to be extremely successful, prompting further expansion into the West End. The first stand-alone Office store opened on Kings Road in 1984, followed by sites in Charing Cross Road and High Street Kensington.

Office continued to grow throughout the Eighties, encompassing every major shopping area in London including Covent Garden, Camden and Portobello Road. By 1995 the chain had acquired stores on prestigious South Molton Street and Neal Street, Covent Garden.

February 1996 saw the launch of Offspring situated in London's Covent Garden. It was a pioneering new concept encouraged by the sports footwear industry, devoted to revolutionising the world of fashion sports retailing and underpinned by the existing creative and commercial success that had kept Office at the fore-front of the fashion footwear market over the last ten years. A further two stand alone Offspring stores soon followed in Camden and Brighton. Riding on the success of such an innovative brand, 2006 saw Offspring open concessions within the prestigious department store Selfridges London and Manchester.

In 2000, Poste was launched, an up market men's boutique offering a selection of designer men's shoes in an environment synonymous of a typical gentleman's club. Since then concessions have been launched in Harvey Nichols stores nationwide.

By July 2001, Poste Mistress the sister store arrived and soon became the essential ladies footwear boutique in Covent Garden. Both stores boast a celebrity clientele that reads like an A -Z of who's who in the showbiz world. Paris Hilton, David and Victoria Beckham, Helena Christiansen, Keira Knightly and Kelly Brooke to name a few.

In 2003, the private company was purchased by Tom Hunter of the West Coast Capital Group and with his backing the company's store ratio has doubled with further expansion planned for 2006.

In 2004, Office moved over-seas opening their first stand alone store in Dublin. Since then four further branches have opened in Dublin and Belfast.

OFFICE currently retails from 74 stand-alone sites including; 4 in Eire, 3 Offspring and a Poste & Poste Mistress boutique. Our concessions include; 23 House of Fraser, 7 Topshop (including NYC), 7 Harvey Nichols and 5 Selfriges (4 Offsprings and 1 x Ladies). In addition to our stores we have a thriving mail order and world-wide website business - OFFICE remains a firm favourite with the fashion-pack.

Ever since its' inception, Office has gained a reputation for originality in its approach to shoe retailing. Uninhibited by the creative constraints imposed by the larger multiples, Office has always managed to effectively marry originality to commerciality in both product and store design.

Both the men's and women's ranges encompass the whole style spectrum, from designer to sports. Own label designs offer affordable yet directional fashion, reflecting the massive legacy of a company founded on London style

Formal Proposal For Documentary

Formal Proposal For Documentary

Topic

Fashion, as part of a series, is the topic for this episode is going to be heels.

Type Of Documentary

Entertaining with some information. The mode of address will be informal, chatty and fun.

Style Of Documentary

Expository and it is going to use a woman’s voice to illustrate what is being discussed (“Voice of God”).

Channel and Scheduling

9pm broadcasted on Channel 4 on a Wednesday.

Target Audience

Women aged 16 and over. The target audience will not be limited as women of all ages can wear heels. We’ve decided on the documentary being broadcasted at this time because of our research task results, where most women who filled in our questionnaire said they prefer to watch documentaries at this time. Also, after researching TV scheduling, it was suggested that documentaries are broadcast between 9-11pm.

Primary Research Needed

Voxpops and several other interviews.

Secondary Research Needed

Due to the content of the documentary, research will be about the history of heels, contact details of shoe shops and of foot specialists.

Narrative Structure

At the beginning, a question is asked if heels are diva or disaster. After, information is given through facts, voxpops, interviews, voiceovers etc. The documentary will end with the question, 'Heels, Diva or Disaster?' that was established at the opening credits being answered.

Outline Of Content

• Interviews with foot specialists, shop assistants, shop managers and shoe designers.
• Cutaways of people walking in heels.
• Archive material of Sex and The City clip, and people complaining about sore feet.
• Interview with a doctor about what heels do to your posture.
• Female voiceover.
• Gok Wann style -> informal, chatty.
• Cutaways of shoes and heels in shops (Liverpool One.)
• Voxpops outside shoe shops.
• Interviews with University students studying fashion design.
• Interview with Liverpool Echo fashion editor.
• Interview with Colleen Rooney.
• Discussion about prices – quality of heels for price.
• Discussion about size of heels.
• Victoria Beckham – bunion removed because she always wears heels.
Archive material of her on the red carpet and several shots of her in heels.
• Interview with Miss Wiltshire (discovering how she copes teaching on her feet all day everyday in 6 inch heels) and a drag queen (for a similar reason, but also how they cope, not being used to heels and how they feel about wearing them.)
• How heels have changed through time.
• Voxpop of why people wear heels.
• Archive material of Dorothy in the Wizard of Oz.
• "Broken Heels" song.
• Archive Material of the film "13 going on 30".
• "Party Feet" discussion.

Resource Requirements

• Camera
• Interviewees
• Microphones for interviews
• Sound recordings
• Cameras (Still)

Brainstorm Of Content For Documentary

• Interviews with; foot specialists, shop assistants, shop managers and shoe designers.
• Cutaways of people walking in heels.
• Archive material of Sex and The City clip, and people complaining about sore feet.
• Talk to a doctor about what heels do to your posture.
• Woman voiceover.
• Gok Wann style -> informal, chatty.
• Cutaways of shoes and heels in shops (Liverpool One.)
• Voxpops outside shoe shops.
• Interviews with Uni students studying fashion design.
• Interview with Liverpool Echo fashion editor.
• Interview with Colleen Rooney.
• Discussion about prices – quality of heels for price.
• Discussion about size of heels.
• Victoria Beckham – bunion removed because she always wears heels.
• Archive material of her on the red carpet and several shots of her in heels.
• Interview with Miss Wiltshire and a drag queen.
• How heels have changed through time.
• Voxpop of why people wear heels.
• Dorothy in the Wizard of Oz – archive material.
• Broken Heels song.
• Archive Material of 13 going on 30.
• Party Feet discussion.

Our Questionnaire

1. How old are you?
2. How often do you wear heels in a week?
3. How many pairs of heels do you own?
4. What is your highest pair of heels?
5. How much are you willing to spend on heels?
6. Do you have a favourite brand of heels?
7. Do you have a lucky pair of shoes?
8. How often do you watch documentaries?
9. What is your favourite colour of heels?
10. How often do you buy new heels?
11. How do you feel when you put on a pair of heels?
12. At what time would you expect a fashion documentary to be scheduled?
13. Are there any particular songs you would like to hear in a documentary about heels?
14. What experts would you liked to see interviewed in a fashion documentary?
15. Would you like to hear about the history of heels?
16. Would you prefer a male or female voiceover to be used in a fashion documentary?

Research For Documentary (Questions 16-1)

This shows that the majority of the people questioned were ages between 16-20. The least questioned age was 41-45.

This shows that almost half the people we questioned said that they occasionally watch documentaries. This would mean we would have to asvertise our documentary exceptionally well to attract those viewers. Thankfully none of the people we questioned answered "never".

This shows that depending on the woman, the amount of heels she owns can be different. The majority of people said they own 10+ which is good because it shows they have an interest in heels.

This shows that 10% of the women we asked are willing to spend over £60 pounds on a pir of heels, this shows that heels must be very important to them. The dearer amounts appear to be the most popular answers, again showing that heels are important to women.

Weekends was the most popular answer for this question, as this is when most people are not working and can have fun. Thankfully, no one answered "never".

River Island seemed to be a popular brand of heels, so hopefully interviewing a shop assistant from this store could attract more viewers for us.


Most people do not have a lucky pair of shoes.

High heels appear to be a popular sale with the women we questioned, with 6 inches being the popularist answer.

Majority vote was for black heels, with the girly colours purple and pink coming in at second place. Hopefully voxpops will allow us to investigate this more.

This shows that most of our interviewees feel confident wearing heels. Sexy was also a popular answer, proving that heels make women feel good about themselves.

5-9pm was the most popular answer, so we will schedule our documentary for this time.

No preference was the most popular answer, but broken heels came in second place; a fast upbeat song that would fit in great in our documentary.

Sales assistant, shoe designer and shop manager were popular answers, so hopefully we will be able to interview people of these professions to keep our viewers entertained.
Most people do not want to hear about the history of heels, with only a small percentage saying yes. This could suggest that it would be best to not include this in our documentary.

Heels is a girly topic to talk about, and so as predicted the majority vote was for a female voiceover.

Audience Research