Scheduling Theory

• Tv companies want to reach the right audience for a particular programme.
• Inheritance - scheduling a programme after a popular programme to "inherit" some of its audience.
• Pre-Echo - scheduling a programme before a popular programme, hoping that viewers will tune in early and enjoy the previous programme.
• Hammocking - a programme is scheduled in between two popular programmes.
• Remote controla have an impact on this as they can turn over at any time.
• Satellite/cable/freeview - now have a massive active part in choosing their tv schedule due to the hundreds of channels they can choose from.
• Watershed - stronger use of language, sex, violence and drugs after 9pm.
• Narrowcasting - eg disney channel, Nickelodeon, Discovery Channel, Teacher's TV.