4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Technologies Used in the Filming Process...





More about the filming process...
Originally, we had filmed our voxpops in Liverpool One, and as our group contained 3 members, we each took turns of standing in the voxpop and asking the interviewee a question. When looking back at our filming, we decided that having 3 different interviews may confuse the audience, and so decided to refilm our voxpops without the three of us in shot.

Premiere Pro




Although I had used Premiere Pro before, I had never used it in this much detail and found it a little challenging to get used to the amount of tools there was on offer to use. We found the audio grain tool highly useful when editing our documentary, particularly on Graham Carter's interview as the sound quality was poor and very grainy. We found it interesting to put fades on some of our clips, particularly at the end of interviews, and we did this using video effects. We had a slight problem throughout the editing period as our sound files merged into one, and therefore without the razor tool, we would have been unable to edit our documentary further and reach the finished piece.

Adobe Photoshop





Windows Movie Maker



I used this package to present my evaluation in an interesting and eye catching way. Movie Maker allowed me to make short videos containing voice clips, screengrabs and video clips from my product, and explain my designs in a voice over.

Ice Radio Recording Suite
Another piece of technology I was lucky enough to use during the construction of my product was the Ice Radio Recording Suite. This piece of technology allowed me to record our voice overs, and control the sound levels so they were appropriate for our product.

Our production during the editing process

The above 3 images show our documentary and radio advert during the editing process. The software we are using is called Premiere Pro.

This is our print advert during the editing process. We used the colour pink to signify that the documentary has a girly theme.

This is our finished design. We decided to use a grainy background to make the heels stand out more emphasising the topic of the documentary.

Photos of Filming

Here we are filming Voxpops in John Lewis, Liverpool. We located ourselves outside heels shops.

Preparing to film a voxpop and getting consent from the lady who agreed to be filmed.

Filming voxpops to go in our opening sequence.

A voxpop midflow to indicate we recorded them ourselves.

Filming voxpops.

Finding a suitable mise-en-scene for our voxpops.

Preparing to film a voxpop. We chose to film a male so we could include a males opinion.

Filming a voxpop.

Filming a voxpop.

Filming a voxpop.

Filming a voxpop.

Recording footage which can we used as cutaways in a heels shop in Liverpool city centre.

Filming suitable cutaways for our documentary.

Filming suitable cutaways.

Preparing an interview.

This photograph was taken mid-interview in Graham Carter's surgery.

Audience Feedback

We gave our audience this questionnaire and asked them to share their views on our product.

1. On a scale of 1-5 how would you rate this documentary? (1 being poor, 5 being excellent)
1
2
3
4
5


2. On a scale of 1 to five how informative was the documentary?
1
2
3
4
5

On a scale of 1-5 how entertaining was the documentary?
1
2
3
4
5

3. On a scale of 1-5 how good was the technical quality of;
a. The sound
1
2
3
4
5


b. The editing
1
2
3
4
5


c. The music
1
2
3
4
5


d. The continuity
1
2
3
4
5


e. The framing of the interviews
1
2
3
4
5


f. The camera work
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2
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4
5


4. What were your thoughts on the title of the documentary?
_____________________________________________________________________________________________________________________________________________________________________________________

5. Is the print advert eye catching?
Yes
No

a. What was eye catching?
The picture
The title
The colours
Everything
Nothing


6. Did the chosen images, on the print advert, convey the idea of the documentary?
Yes
No

7. If you saw the print advert, would it make you want to watch the documentary?
Yes
No

8. Did the documentary follow the conventions of a professional documentary?
Yes
No

9. Did the radio advert attract your attention, and make you want to watch the documentary?
Yes
No

a. What attracted you?
The voiceover
The sound
The music
The documentary clips
Everything
Nothing

10. If you heard the radio advert would it make you want to watch the documentary?
Yes
No

11. Is this a documentary you would watch?
Yes
No

Draft Newspaper Advertisement

This is our final idea, and will be the general idea of our print advertisement.

This idea did not work as it was too confusing for the audience.

Again, this idea did not work as it was too confusing for the audience.

This idea was a little ambitious as it would have been merely impossible to record perfectly.

This idea was too confusing to use.

Codes and Conventions of Newspaper Advertisements

• Trailer and print advert need to be from the same campaign - same theme, same slogan etc.
• Colour block - bottom left hand corner of channel 4 logo.
• Bold central image.
• Title is printed.
• Positioning statement -> Fashion Icon?
• One strong key image.
• Words kept to a minimum.
• Slogan.
• Channel logo.
• Scheduling.

Scripting Radio Trailer

This is our Radio voice over script. We have decided that the radio stations our trailer will be broadcasted on are; Heart, Smooth and Real Radio as they have a large and wide target audience.